It’s almost frustrating how every time you look for single serving portioned convenience it comes at the price of single use waste. These days everything is individually packaged in plastic that is not very eco-friendly, takes 500+ years to decompose, and thrown away immediately. It’s true that we, as consumers, favor single use convenience but we are human. We must consume in order to live. The solution is to do a better job of finding ways to consume that reduce negative impact on our environment and allow us the conveniences that we have grown accustomed to. Clark's Cubes are just that solution.
Tea and Coffee are two of the biggest offenders of single use plastics; they are also two of the highest consumed beverages in the world. These drinks come in bottles, pods, powder packets, etc. Unfortunately, all of these options include single use plastics that are harmful for both the environment and for ourselves.
The tea bag industry has been alive for over a hundred years and has always dominated that field of portioned convenience tea. These days, tea bags can be made out of food grade plastic or filter paper. Plastic tea bags—according to McGill University Environmental Science and Technology studies—can leach 11.6 billion micro plastics and 3.1 billion nano plastics into a single cup of tea. Alternatively, tea bags made of filter paper are often sealed with plastic which means that those micro and nano plastics can still make it into your system. To make matters worse both of these will eventually end up in a landfill even though both options are usually compostable.
“Compostable”, unless otherwise specified, usually means industrial compostable when used in the marketing context. Compostable, or marine biodegradable is more desirable; packaging with these qualifications can and will break down without industrial intervention. Clark’s Cubes come sealed in a home compostable and marine biodegradable biofilm that keeps moisture at bay and your cubes fresh. The same job is usually assigned to petroleum based plastics.
Coffee, on the other hand, comes in many different forms. Sometimes instant coffee comes in individually pre-portioned plastic pouches which are thrown into the trash. Other times coffee comes in plastic pods that have to be used in conjunction with a machine that holds, pierces, and runs boiling hot water through, but we all know how harmful those can be.
We’re not giving you this information to make you feel bad about the tea and coffee that you consume; We’re giving you this information because we have a solution. In the past, portioned convenience has been ruled by plastic but it doesn’t have to be. We should be able to consume as much coffee and tea as we want without having the guilt of waste or concern for your health. And to do that we shouldn’t have to give up portioned convenience.
Clarks Cubes are 100% guilt free. All Clarks Cubes are contained in a small pouch made of home compostable, marine biodegradable biofilm. Our replacement for plastic. Most of our products are sold in tin packaging that returns back to its original state after decomposing in ~50 years as opposed to ~500+ years for plastic (not to mention it’s durable, so highly refillable). If 50 years is too long for you, fine. We sell refill boxes made out of 100% recycled paperboard which breaks down in about a year when exposed to the elements. So the impact to the environment is minimal.
As for the product itself, it is completely naked. No plastic, nothing. A single cube is dropped into 8oz of water to make coffee or tea. Why is our packaging so thoughtful? Why did we pick the world's most popular beverages? Because we want you to be a part of the new wave of eco-friendly living.